A Shared Roadmap to Reposition Tourism as a Driver of Well-Being, Regeneration, and Inclusion Representatives from the business, academic, and community sectors participated in the creation of the Tourism Accord , a national roadmap promoted by the CET to strengthen sustainability, security, and competitiveness in Costa Rica’s tourism sector. Costa Rica faces a critical juncture that demands strategic responses and genuine collaboration. In response to current challenges—and with the conviction that tourism must be a pillar of comprehensive development for communities—the Center for Tourism Studies (CET) has led an unprecedented participatory process that gave rise to the Tourism Accord . This document represents the consensus of leading stakeholders in the tourism sector — including entrepreneurs, chambers, NGOs, universities and communities entities — who came together to build a renewed vision for tourism: safer, fairer, and more regenerative. From challenges such as informality and declining competitiveness to opportunities for transformation through technology, training, and infrastructure, the Tourism Accord  outlines seven strategic axes and flagship projects aimed at generating real and measurable impact across the country. We invite you to explore this initiative, delve into its core pillars, and join the commitment to transform Costa Rican tourism through collaborative action. Full Text of the Tourism Accord (Initial Version – April 11, 2024) ACCORD FOR TOURISM WE ARE ALL TOURISM – BE PRESENT. BE PURA VIDA 1. INTRODUCTION Tourism is one of the pillars of Costa Rica’s economic, social, and territorial development. Internationally recognized, the country has positioned itself as a preferred destination thanks to its biodiversity, peace, democracy, strategic location, and the commitment of thousands of entrepreneurs, workers, and communities. However, the current context presents urgent challenges that must be addressed with renewed vision and coordinated action. In recent months, the country has experienced a sustained decline in international tourist arrivals, in a context marked by a 20% appreciation of the colón, increasingly aggressive international competition, and a progressive deterioration of Costa Rica’s value proposition as a destination. This situation calls for immediate, strategic, and coordinated responses. The present Tourism Accord  arises from the need to renew the social contract between the State, the private sector, academia, social organizations, and communities around tourism. Promoted by the Center for Tourism Studies (CET), this accord represents the consensus of multiple stakeholders around a common agenda to reposition tourism as a driver of well-being, inclusive development, and sustainability across the national territory. 2. ON THE CONSTRUCTION PROCESS This accord is the result of a participatory dialogue process that included consultation and validation with representatives from the National Chamber of Tourism (CANATUR) and its member organizations, regional chambers, NGOs, universities, companies in the tourism cluster, and community leaders. It also integrated inputs from technical diagnostics such as the Social Progress Index (SPI) in tourism destinations, the National Security Accord, and results from participatory workshops with local communities and municipal governments. 3. VISION AND PRINCIPLES Vision Position Costa Rica as the global destination for regenerative tourism: a country where residents and visitors reconnect with well-being, nature, and a life of purpose. In turbulent times, Costa Rica should be a refuge for those seeking to heal, reconnect, and thrive. Guiding Principles Sustainability and regeneration Community safety and well-being Territorial equity and social cohesion Formality and business innovation Citizen participation and transparency Use of technology 4. STRATEGIC AXES AND FLAGSHIP PROJECTS Axis 1: Safe and Orderly Tourism Security is essential for tourism development. It implies the protection of visitors and harmonious coexistence with host communities. This axis coordinates institutional, community, and technological efforts to ensure safe and orderly environments for residents and tourists. It is based on the Security Accord  document promoted by CET and stakeholders in the consultation process. Project 1: Community Safety in Tourism Destinations Objective:  Reduce crime levels and increase the perception of safety. Goals:  Decrease criminal incidents in key destinations by 30% within three years. Actions:  Establish local tourist patrols, surveillance systems, preventive training, coordination between tourist police, municipalities, and regional committees, and continuous monitoring systems via CET’s dashboard. Responsible Parties:  Ministry of Security, ICT, municipalities, local chambers. Axis 2: Territorial Development with Local Governance Sustainable tourism must be inclusive and co-responsible with the communities that host it. This axis promotes strengthening the capacities of local governments and community organizations, territorial planning, and public-private coordination from the local level. Project 2: Local Planning Based on the SPI Objective:  Guide public and private investment according to well-being indicators in tourism destinations. Goals:  Develop tailored action plans in 100% of tourism development centers. Actions:  SPI application, training for local governments, mapping of gaps, prioritization of interventions, strengthening of local tourism institutions. Responsible Parties:  CET, ICT, INEC, MIDEPLAN, municipalities, regional chambers. Axis 3: Business Formalization and Competitiveness Unfair competition from informality weakens the formal tourism sector and undermines the contributions tourism makes to national development. This axis proposes a comprehensive agenda to promote formalization, facilitate regulatory compliance, and ensure fair operating conditions. Project 3: Formalization with Equal Conditions Objective:  Promote formalization of tourism businesses by ensuring fair operating conditions. Goals:  Increase the number of formal operators by 50% within three years. Actions:  Streamline procedures, provide tax and technological incentives, run information campaigns, and enforce oversight of digital platforms and illegal operators. Responsible Parties:  ICT, MEIC, Ministry of Finance, CCSS, municipalities, business chambers. Axis 4: Human Talent and Tourist Experience The visitor experience depends on the human capital driving the sector. This axis seeks to professionalize tourism talent and raise service quality through an educational offering aligned with sector needs and continuous training opportunities. Project 4: Training for Tourism Excellence Objective:  Improve tourism service quality through technical, professional, and continuous training. Goals:  Increase coverage of training programs by 40% within three years. Actions:  Make INA more flexible, decentralize education, provide language and hospitality training, allow deduction of training expenses. Responsible Parties:  INA, ICT, MEP, universities, tourism companies. Axis 5: Positioning, Sustainability, and Innovation Costa Rica must project its global leadership in regenerative tourism, differentiating itself with a coherent brand based on well-being, authenticity, and connection. This axis promotes an inspiring country narrative, strategic communication, and investments in technology and market intelligence. Be Present, Be Pura Vida  is more than a marketing message—it is a philosophy that conveys our value proposition to the world. Internally, we reinforce identity and commitment through the national campaign We Are All Tourism , aimed at informing and empowering the national tourism cluster. Project 5: National Platform for Positioning and Monitoring Objective:  Strengthen international positioning strategy and decision-making through evidence. Goals:  Launch a digital platform with strategic content, indicators, and tools for tourism management and promotion. Actions:  Implement Be Present, Be Pura Vida  campaigns internationally and We Are All Tourism  nationally; develop strategic content; integrate CET’s dashboard; train public and private actors. Responsible Parties:  CET, ICT, PROCOMER, chambers, media, academia. Axis 6: Infrastructure and Connectivity for Tourism Development Easy, safe, and dignified access to tourist destinations is essential for the country’s competitiveness. This axis proposes strategic investments in airports, roads, signage, and public transport through concession schemes and public-private partnerships. Project 6: National Plan for Tourism Infrastructure Objective:  Modernize the country’s tourism infrastructure to improve visitor experience and destination competitiveness. Goals:  Launch the new international airport in San José; fully concession Daniel Oduber Airport; build and maintain key tourism access routes. Actions:  Design and award the Daniel Oduber Airport concession; roadmap for the new airport; modernize public transport; apply tech for transport and planning; prioritize key roads; define financing and execution tracking mechanisms. Responsible Parties:  MOPT, ICT, Directorate General of Civil Aviation, National Concessions Council, CANATUR. Axis 7: Monitoring and Accountability Mechanisms An ambitious accord like this requires modern, transparent monitoring tools. A platform with open data and user-friendly visualization is needed to allow all stakeholders to track progress, identify bottlenecks, and adjust course. CET will monitor agreement implementation through a system of indicators aligned with the SPI and a public platform to visualize progress, gaps, and results. The Accord Monitoring Council, made up of representatives from the private sector, academia, communities, and government, will meet semiannually to evaluate and provide feedback on the process. Project 7: National Tourism Dashboard Objective:  Provide an accessible, reliable, and up-to-date tool for monitoring the progress of the accord’s axes and projects. Goals:  Create a periodically updated information platform with open access for tourism stakeholders and communities. Actions:  Collect and systematize data; integrate with SPI; design key indicators; provide user-friendly visualization; ensure feedback mechanisms and continuous updates. Responsible Party:  CET 5. STAKEHOLDER COMMITMENTS Participants in this agreement commit to: Promote public policies and legislation aligned with the strategic axes Mobilize technical and financial resources for project implementation Actively participate in monitoring and evaluation bodies Communicate transparently on progress and challenges of the accord 6. PRESENTATION OF THE ACCORD This Accord for Tourism  will be presented to Costa Rican society as a shared roadmap to transform tourism into a regenerative, inclusive, and resilient force that positions Costa Rica as a global leader in well-being, sustainability, and community. WE ARE ALL TOURISM – BE PRESENT. BE PURA VIDA   DESCARGAR DOCUMENTO ACÁ

Community-based tourism is much more than just visiting a destination; it’s an opportunity to connect with the heart of local communities, share their traditions, and contribute to sustainable development. Over the course of this series of four blogs, we will explore how this form of tourism allows travelers to immerse themselves in the culture, nature, and daily life of those who open their doors to offer authentic and enriching experiences. Community-Based Tourism and Its Relationship with Literature and Art Throughout human narrative, community-based tourism has been an endless source of inspiration for writers, painters, and filmmakers. This model of tourism, based on authenticity and interaction with local communities, embodies a spirit of exploration and learning that has been captured in countless literary and artistic works. From stories that depict rural life to visual representations of customs and landscapes, community-based tourism is embedded in a cultural legacy that transcends the act of traveling. Literature as a Testament to Cultural Encounter Since ancient times, literature has been a bridge between different worlds. Community-based tourism, by promoting immersion in local communities, recreates the same spirit of exchange found in many literary works. A notable example is The Lost Steps  by Alejo Carpentier, where the protagonist ventures into the jungle in search of the primitive, experiencing a transformation through contact with indigenous communities. This same sense of discovery and connection with local cultures is a fundamental essence of community-based tourism.In Costa Rica, writers like Carlos Luis Fallas have captured life in rural communities in their texts, highlighting their struggles and cultural riches. His work Mamita Yunai  portrays the lives of banana plantation workers and their relationship with their environment, reflecting how local identity intertwines with the experience of those who arrive from outside. Art as a Reflection of Community Identity Beyond literature, visual art has also been a powerful medium to capture the essence of community-based tourism. In Costa Rican painting, artists such as Gonzalo Morales Sáurez have depicted scenes of everyday life in rural villages, highlighting the connection between humans and their natural surroundings. These images, full of color and movement, evoke the authenticity of the experiences that travelers find when immersing themselves in community-based tourism.In cinema, films like Even the Rain  by Icíar Bollaín present the clash between tourism, history, and the realities of local communities. Although the film does not specifically address community-based tourism, it highlights the importance of recognizing the voice of communities and preserving their culture in the face of globalization and external influences. The Traveler as a Storyteller One of the most enriching aspects of community-based tourism is its ability to turn the traveler into a storyteller. Every visitor who immerses themselves in a community, participates in its traditions, and listens to its stories, takes with them fragments of a culture that they later share with others. In this sense, community-based tourism is not just a living experience but also a way of perpetuating and enriching the narratives that make up a country’s cultural heritage.The act of traveling with purpose and awareness translates into the creation of new stories, whether written, oral, or visual. Thus, literature and art not only document community-based tourism but also enrich it, inspiring new generations to discover the world through the eyes of those who inhabit the most genuine and welcoming corners of the planet.In Costa Rica, community-based tourism remains a source of stories waiting to be told. In every cup of coffee shared with a farmer, in every song sung by children in a rural school, and in every artisan workshop where expert hands shape a community’s identity, narratives are forged that deserve to be recorded in the collective memory. Through literature and art, community-based tourism transcends the present and becomes a legacy that will continue to inspire future generations.

Community-based tourism is much more than just visiting a destination; it’s an opportunity to connect with the heart of local communities, share their traditions, and contribute to sustainable development. Over the course of this series of four blogs, we will explore how this form of tourism allows travelers to immerse themselves in the culture, nature, and daily life of those who open their doors to offer authentic and enriching experiences. Cultural Gastronomic Identity in Community-Based Tourism A Treasure to Discover At the heart of every community lies an intangible legacy passed down through generations: gastronomy. Traditional cuisine is more than just a reflection of the territory; it is a manifestation of identity, history, and the relationship between people and their environment. In Costa Rica, where natural wealth meets vibrant cultural diversity, community-based gastronomy represents an opportunity that has not yet been fully explored in tourism. Making "tortillas" in a rural home in Costa Rica. Cuisine as a Mirror of Local Identity Every traditional dish is a story, a collective memory expressed through ingredients, techniques, and flavors. From the vigorón  of Puntarenas to the gallo pinto  of the Central Valley, Costa Rican cuisine is a living testament to the indigenous, African, Spanish, and Creole influences. In small villages and rural communities, stoves remain lit with inherited recipes, waiting to be discovered by travelers eager for authentic experiences.However, in the development of community-based tourism, gastronomy has not yet reached its full potential as a structured and differentiated offering. While some ventures have incorporated culinary experiences into their services, many communities have yet to recognize local cuisine as an attraction capable of drawing tourists and generating significant economic impact. "Casado" vegetariano Gastronomic Tourism as a Window to the Soul of the Community In many destinations around the world, gastronomy has become a central axis of tourism. Countries like Peru have positioned their cuisine as a global benchmark, attracting visitors whose primary goal is to taste traditional flavors. Costa Rica has the opportunity to follow this path but with its own approach: integrating traditional cuisine into the community-based tourism experience.Imagine a visitor who not only tastes a hearty stew prepared with fresh ingredients from the community but also participates in its preparation, learns about the herbs used for generations to enhance the flavor, and listens to the stories surrounding each dish. Or a tourist who accompanies artisanal fishermen on the Pacific coast, catches their own dinner, and learns about the importance of sustainable fishing before enjoying a freshly prepared ceviche. The Untapped Potential of Community Gastronomy Despite Costa Rica’s culinary richness, many communities have not developed strategies to integrate gastronomy into their tourism offerings. The reasons are diverse: lack of training in gastronomy and hospitality, unawareness of the value of their cuisine as a tourist product, and absence of adequate infrastructure to receive visitors interested in culinary experiences.To change this reality, it is crucial that communities receive support in valuing their gastronomy. Traditional cooking workshops, gastronomic routes, and local product markets can become new ways to attract visitors, diversify the tourism offering, and strengthen cultural identity.Additionally, digitalization and promotion on social media can play a key role in making these experiences visible. Today’s travelers seek unique and personalized experiences, and community gastronomy can respond to this trend with differentiated proposals such as themed dinners in rural farms, coffee and cacao harvesting experiences, or the teaching of indigenous culinary techniques. Se considera la Moringa como un superalimento debido a su densidad nutricional. Towards a Future Where Gastronomy is a Pillar of Community-Based Tourism Community-based tourism in Costa Rica holds in its gastronomy a jewel yet to be polished. As travelers seek more authentic and meaningful experiences, traditional cuisine can become a bridge connecting communities with the world. It is not just about offering food but about sharing stories, values, and traditions through the flavors that have shaped the identity of each corner of the country. If Costa Rica manages to strategically integrate its gastronomy into community-based tourism, it will not only strengthen local economies but also preserve an invaluable cultural heritage. Because in every bite, in every aroma rising from the humble stoves of a community, lies the very essence of Costa Rican hospitality: a sincere welcome, an unreserved sharing, and a "Pura Vida" served at the table. La cocina tradicional costarricense en un fogón de leña.

Community-based tourism is much more than just visiting a destination; it’s an opportunity to connect with the heart of local communities, share their traditions, and contribute to sustainable development. Over the course of this series of four blogs, we will explore how this form of tourism allows travelers to immerse themselves in the culture, nature, and daily life of those who open their doors to offer authentic and enriching experiences. Challenges and Opportunities of Community-Based Tourism in Costa Rica Community-based tourism in Costa Rica is a fundamental pillar for the development of rural, coastal, and indigenous communities. It represents a unique opportunity to generate employment, strengthen cultural identity, and promote environmental conservation. However, this model faces multiple challenges that limit its growth and sustainability. Challenges of Community-Based Tourism One of the main obstacles is the lack of professional training. Many communities lack education in tourism management, hospitality, and customer service, which can affect the quality of the visitor experience. This situation is exacerbated by the absence of formal education programs specifically oriented towards community-based tourism.Another key problem is the difficulty in accessing financing. Unlike large hotel chains or large-scale tour operators, community-based projects lack financial backing from banks or investors, limiting their ability to improve infrastructure, develop new tourism experiences, or implement effective marketing strategies. Additionally, marketing remains a constant challenge. Most community initiatives operate independently and do not have access to the international tourism distribution channels. This means they rely on spontaneous visits or agreements with local tour operators, reducing their reach and potential for growth. Moreover, tourism infrastructure in many of these communities is limited. Poor road conditions, lack of efficient public transportation, and limited digital connectivity make it difficult for tourists to access and affect the overall travel experience. Without these basic conditions, the competitiveness of community-based tourism against other options is reduced. Adventure on wheels exploring the backroads of Costa Rica Opportunities for Community-Based Tourism Despite these challenges, community-based tourism in Costa Rica has enormous potential. The global trend towards authentic and sustainable experiences favors these types of initiatives, as travelers increasingly seek to connect with local culture and contribute positively to the communities they visit. Strategic alliances with the private sector and government institutions can help overcome some of these barriers. Technical training programs, access to microcredit, and support in digital promotion can enhance the development of these projects and facilitate their integration into the global tourism market.Moreover, technology is a key ally. Online booking platforms, social media, and digital marketing strategies allow communities to promote their experiences directly to travelers interested in this type of tourism. Digitalization can reduce dependence on intermediaries and increase the visibility of community offerings. Another positive factor is the ability of community-based tourism to diversify the country’s tourism offering. While traditional destinations like Manuel Antonio or La Fortuna receive large volumes of tourists, many rural communities offer unique experiences that can extend the average visitor’s stay and generate economic spillover in new areas. Towards Stronger Community-Based Tourism For community-based tourism in Costa Rica to reach its full potential, a comprehensive approach that combines education, financing, and innovative marketing strategies is necessary. It is vital that communities receive support in improving their business capabilities and in creating safe and high-quality experiences. The success of community-based tourism will not only benefit those directly involved in its operation but will also strengthen Costa Rica’s image as an authentic, sustainable destination aligned with the values of "Pura Vida." If the country consolidates this model, it will not only ensure its competitiveness in global tourism but also guarantee a more equitable and sustainable future for its local communities. Discovering the authentic taste of Costa Rica, tourists enjoy freshly pressed sugarcane juice 🍹🇨🇷

Community-based tourism is much more than just visiting a destination; it’s an opportunity to connect with the heart of local communities, share their traditions, and contribute to sustainable development. Over the course of our next four blogs, we will explore how this form of tourism allows travelers to immerse themselves in the culture, nature, and daily life of those who open their doors to offer authentic and enriching experiences. Community-Based Tourism as the Pillar of "Pura Vida" In the heart of Costa Rica, beyond luxurious resorts and large-scale infrastructure, lies a model of tourism deeply rooted in the national identity: community-based tourism. It embodies the essence of "Pura Vida," an expression that not only defines the Costa Rican spirit but also encapsulates the way the country has built its relationship with nature, hospitality, and visitors. Community-based tourism is not just a category within the vast tourism industry; it is a philosophy of life that allows travelers to immerse themselves in the daily rhythm of local communities. Rural families, fishermen, artisans, and small entrepreneurs have built this model, offering authentic experiences that go beyond mere sightseeing. Here, the visitor is not a distant spectator but an active participant in the traditions, work, and celebrations that define the life of each community. The Heart of Community-Based Tourism: The Community as the Main Actor Unlike conventional tourism, where large corporations design and control experiences, community-based tourism is born from the grassroots: the communities themselves. They plan, design, and operate every aspect of the tourist experience, ensuring that economic benefits are distributed equitably and strengthen local development. In Costa Rica, this model has been a natural response to the country’s geography, where rural and coastal areas, often marginalized due to lack of government investment, have found empowerment and sustenance through community-based tourism.The result is a form of tourism that not only generates employment but also rescues and strengthens local culture. Oral traditions, handicrafts, dances, and typical gastronomy find in this model a vehicle for preservation and dissemination. From the Bribri and Cabécar indigenous communities to the small towns of the Osa Peninsula, visitors can immerse themselves in ways of life that have persisted for generations, learning about the sustainable management of natural resources and the worldview that has allowed these communities to coexist in harmony with their environment. Beyond Nature: Culture as the Main Attraction Costa Rica is globally recognized for its biodiversity, national parks, and focus on ecotourism. However, community-based tourism offers an equally powerful attraction: the opportunity to experience local culture firsthand. Travelers can participate in cacao harvesting on a family farm, learn ancestral weaving techniques from artisan women, or accompany fishermen on their morning journey in the Gulf of Nicoya. These experiences not only enrich the visitor’s stay but also foster bonds of respect and mutual understanding between tourists and hosts.Additionally, community-based tourism plays a key role in the sustainability of the sector. By promoting local enterprises and decentralizing tourism activity, it reduces pressure on overcrowded destinations and diversifies the country’s tourism offering. In this way, not only is the environment protected, but the economic benefits also reach those who need them most. The Challenge of Preserving Authenticity However, community-based tourism faces significant challenges. Lack of training and access to financing limits the growth of many initiatives, while difficulties in integrating into major tourism marketing chains reduce their visibility in the global market. Moreover, there is a risk that authenticity may be compromised in the effort to meet tourists’ expectations, modifying traditions to make them more "consumable." Despite these challenges, community-based tourism remains a fundamental pillar of Costa Rica’s "Pura Vida." It is a form of tourism that goes beyond passive consumption and becomes an opportunity for mutual learning, heritage conservation, and the strengthening of local communities. Costa Rica has the opportunity to consolidate this model, not only as an economic development strategy but also as a statement of principles on how tourism should be understood in the 21st century. Travelers seeking more than perfect postcards and predefined experiences will find in community-based tourism a window into the soul of Costa Rica. It is here, in the markets of small towns, by the bonfires shared with community elders, and in the stories told over freshly harvested coffee, where "Pura Vida" takes on its true meaning. 🌿🥂 Sabores de la Tierra, Pura Vida en Cada Sorbo  🍍✨ En el corazón de la comunidad, disfrutando de shots de jugo de piña fresca y bebidas de hierbas locales. Una experiencia que deleita el paladar y conecta con la esencia auténtica de Costa Rica. ¡Salud! 🍹🌞

In a recent article published in La Nación , Víctor Umaña, Executive Director of the CET, reflects on the pillars that have defined Costa Rica as a unique and successful nation on the global stage, and the challenges they now face. From peace and democracy to environmental protection and access to health and education, these values are at risk without immediate action. We invite you to read this in-depth analysis of Costa Rica’s value proposition and explore how to protect it for future generations. Find the full article below. ( Credit: La Nación ) Costa Rica has established itself as a premier tourist destination thanks to a unique value proposition that combines fundamental elements for an exceptional visitor experience. These include a safe environment backed by its historical commitment to peace, a stable democratic framework ensuring predictability, a robust rule of law protecting both locals and visitors, an extraordinary dedication to nature conservation safeguarding over 25% of its territory, and a health and education system that has cultivated a skilled workforce for tourism. However, as Víctor Umaña highlights, growing threats to these critical pillars may not only affect the well-being of Costa Ricans but also hinder the country’s ability to maintain its position as a leader in nature and adventure tourism. Threats to Costa Rica’s Value Proposition By Víctor Umaña, Economist Throughout its history, Costa Rica has built a unique value proposition based on sound political decisions that have maximized its attributes and values. This has allowed the country to strategically differentiate itself on the global stage, diversify its exports, attract foreign investment, and position itself as a leader in nature and adventure tourism. More importantly, this value proposition has a profound impact on Costa Ricans by defining the environment where they live, work, and realize their potential. This value is reflected not only in abstract advantages such as political stability or international prestige but also in tangible benefits that impact daily life and collective opportunities. This proposition rests on five key pillars: peace and security, democracy, the rule of law, environmental protection and conservation, and health and education. These pillars not only complement each other but also interact and strengthen one another. Costa Rica’s peaceful identity has been one of its most distinctive traits. In a historically turbulent region, the country made extraordinary decisions, such as abolishing its military in 1948, establishing a civilian police force, and relying on an independent judicial system. These decisions laid the foundation for political and social stability, which for decades has been an invaluable asset that has enabled investments in social progress determinants such as education and health. Costa Rica is the second-oldest democracy in the Americas. Since the foundation of the Second Republic in 1949, it has maintained an exemplary trajectory of power alternation and citizen participation, strengthening governance and cementing trust in its institutions. The rule of law, understood as the subordination of all individuals and institutions to the law, has guaranteed justice, equality, and a safe environment for economic and social activity. This principle has been key to the country’s stability and its reputation as a predictable place to live and invest. In health and education, Costa Rica has been a model. The creation of the Costa Rican Social Security Fund (CCSS) established a universal healthcare system, ensuring access to medical services for the entire population. Simultaneously, from its early years of independence, the country prioritized education as a development driver, first by establishing a primary education system and later by declaring education free and mandatory. Lastly, environmental protection and conservation have been a hallmark of Costa Rica. The country has led innovative environmental initiatives, protecting over 25% of its territory under conservation schemes and advancing towards a sustainable development model that combines renewable energy generation with the promotion of responsible tourism. Costa Rica is one of the few countries in the world that has successfully reversed deforestation, significantly increasing forest coverage. However, the pillars of this value proposition are not immutable. In recent years, concerning signs of deterioration have emerged, threatening these elements. One of the most evident problems is the sustained rise in homicides and violence linked to drug trafficking and organized crime. This phenomenon risks undermining Costa Rica’s reputation as a safe country, affecting not only citizens’ quality of life but also key sectors such as tourism and investment. Violence is not limited to the streets; in the virtual realm, hate speech and polarization on social media have fractured the social fabric, eroding trust between citizens and institutions. Costa Rica’s democracy, one of the most prominent pillars of its value proposition, faces challenges reflecting a troubling decline in public trust. According to the latest Latinobarómetro 2023  report, only 18.9% of Costa Ricans are “very satisfied” with the functioning of democracy, while 40.2% are “not very satisfied,” and 15.3% are “not satisfied at all.” Moreover, 40% of respondents disagree with the assertion that democracy solves the country’s problems, and 4% strongly disagree. These figures highlight a growing perception that democratic institutions are ineffective in addressing citizens’ needs and solving major national challenges. While democracy remains valued as a desirable political system, its legitimacy is at risk unless this disconnect between public expectations and tangible outcomes is addressed. Attacks on institutions responsible for justice administration and oversight hinder their modernization and strengthening, raising suspicions that erode trust among both citizens and investors. While constructive criticism is necessary to promote improvements and maintain transparency, unwarranted disparagement undermines perceptions of integrity and stability. These institutions are essential pillars of Costa Rica’s rule of law and value proposition, ensuring a predictable environment for social coexistence and economic development. Recent events, such as granting logging permits in protected areas and covert attempts to weaken environmental protection institutions, suggest a regression in environmental matters. Recurrent issues like river and ocean pollution, transport emissions, fossil fuel-based electricity generation, and the lack of clear climate change adaptation policies further endanger this essential pillar of the value proposition. Reports from the State of the Nation Program  highlight serious challenges in Costa Rica’s public health and education systems. In healthcare, long waiting lists for consultations and procedures, alongside a shortage of specialists and medications, affect the quality and timeliness of services provided by the CCSS. In education, persistent inequalities between public and private institutions, especially in rural areas, are exacerbated by shortcomings in infrastructure, technology, and teaching resources. These gaps highlight the urgent need for actions to ensure equity and efficiency in two fundamental pillars of Costa Rican well-being. The deterioration of Costa Rica’s value proposition is a reality we cannot ignore. The country stands at a crossroads, demanding not just reflection but firm and decisive action. Modernizing institutions, strengthening the social pact, and renewing the commitment to democracy are essential. At the same time, sustainable policies must be designed to address present needs without compromising the future. For these actions to be truly sustainable, current generations must tangibly experience their benefits, understanding that protecting what makes Costa Rica unique is the foundation for building a more equitable and prosperous future. Conectarse con la pureza de Costa Rica 🌿💧 Un momento de tranquilidad en aguas cristalinas, donde la naturaleza y la serenidad se encuentran. #PuraVida #DiscoverCostaRica Published in La Nación , November 28, 2024. Read the full article here.

As we embark on a new year, the Center for Tourism Studies (CET) is thrilled to present the article "Key Points to Consider for Tourism Investors in Costa Rica." This piece provides valuable insights for investors seeking to understand the opportunities and strategic considerations in Costa Rica's thriving tourism industry. By integrating sustainability, economic growth, and infrastructure development, this guide highlights how Costa Rica can serve as a beacon for impactful and responsible tourism investments. A tranquil hanging bridge stretches across the lush Costa Rican rainforest, offering a breathtaking view of verdant foliage and towering trees. Tourism investment in Costa Rica is a unique opportunity to contribute to one of the world’s most biodiverse and environmentally conscious destinations. The article delves into the pillars that make Costa Rica an attractive prospect, including its unmatched natural beauty and a strong commitment to sustainability. These factors, paired with stable governance and an ever-improving infrastructure, create fertile ground for innovative projects that blend profitability with ecological and social responsibility. The article further emphasizes the importance of connectivity, underscoring recent advancements in airport infrastructure and transportation networks. These elements enhance the accessibility of the country while creating a robust platform for attracting international visitors. Additionally, the guide explores niche markets such as luxury tourism and ecotourism, offering strategies to tap into these high-growth areas. We invite you to download the full article and explore how tourism investment can drive sustainable growth in Costa Rica. Let this resource guide your next steps toward meaningful and profitable contributions to the nation’s tourism landscape. Together, we can shape a promising future for the industry in 2024 and beyond.

Strategic Tools for the Future of Tourism in Costa Rica Tourism planning is essential to ensure the sustainable development of this sector in Costa Rica. At the Center for Tourism Studies (CET), we have created a comprehensive guide that combines practical strategies, sustainability principles, and a focus on regenerative development to strengthen national tourism. This document serves as an invaluable resource for managers, institutions, and entrepreneurs in the sector. Sustainable and responsible development creates a positive impact by fostering the restoration and preservation of natural habitats and wildlife. The Comprehensive Guide to Tourism Planning emphasizes a sustainability-focused approach, integrating the economic, social, and environmental needs of host communities. This resource not only provides a strategic vision but also practical tools for implementing tourism projects that respect natural and cultural environments. Among the highlighted topics, the guide addresses how to assess destination capacity to avoid overtourism and promote more authentic and respectful experiences. Additionally, this document details how to align tourism projects with the Sustainable Development Goals (SDGs), using clear indicators that measure their impact on key areas such as job creation, environmental conservation, and improved community well-being. It also includes case studies demonstrating how proper planning can transform emerging destinations into sustainability models, benefiting both visitors and residents. Another central focus is the implementation of regenerative strategies, which go beyond conservation to restore ecosystems and local cultures. The guide explores how to integrate these practices at every stage of planning, from conceptualization to execution and evaluation of projects. This holistic vision ensures that tourism is not only sustainable but also a positive force for communities and the environment. Download the complete document and turn your tourism plans into high-impact projects for Costa Rica. This resource is designed to inspire and guide those who wish to contribute to the sustainable development of tourism in the country.

En el Centro de Estudios del Turismo (CET), reconocemos que la seguridad es un pilar esencial para el desarrollo sostenible y el bienestar de nuestras comunidades. La creciente preocupación por la seguridad en Costa Rica nos ha llevado a tomar medidas proactivas para abordar este desafío. Nos enorgullece presentar la "Propuesta de Acuerdo Nacional por la Seguridad", un estudio fundamentado y respaldado por estadísticas reales. Objetivo del Acuerdo Este documento tiene como objetivo proponer, respetuosamente, al Poder Ejecutivo, al Poder Legislativo, y al Poder Judicial, así como a otras instancias institucionales y ciudadanas, la suscripción de un Acuerdo Nacional por la Seguridad . Este acuerdo busca enfocar recursos, articular una alianza público-privada y revertir cuanto antes la preocupante situación de seguridad que afecta a nuestro país. Todo esto, manteniendo el máximo respeto por los derechos humanos, la democracia y nuestra vocación de paz. Colaboración y Desarrollo Esta propuesta es el resultado de un taller celebrado con la colaboración del Centro Latinoamericano para la Competitividad y el Desarrollo Sostenible de INCAE Business School y de la Fundación Viva Idea . Juntos, hemos trabajado para desarrollar un documento que no solo identifica los problemas actuales, sino que también presenta soluciones prácticas y efectivas. Contenido del Documento Análisis de la Situación Actual  Evaluación detallada de la situación de seguridad en Costa Rica, respaldada por datos y estadísticas actualizadas. Propuestas de Acción  Estrategias y medidas concretas para mejorar la seguridad, incluyendo la implementación de tecnologías avanzadas y la mejora de la capacitación y coordinación entre las fuerzas de seguridad. Alianza Público-Privada  Plan para la creación de una alianza sólida entre el sector público y privado, con el fin de maximizar recursos y esfuerzos. Respeto a los Derechos Humanos  Compromiso con el respeto absoluto de los derechos humanos y los principios democráticos en todas las acciones propuestas. Invitación a Participar Invitamos a todos los ciudadanos, empresas y organizaciones a unirse a nosotros en este esfuerzo crucial para mejorar la seguridad en Costa Rica. La participación activa de todos los sectores de la sociedad es vital para el éxito de esta iniciativa. Para leer el documento completo y conocer más detalles sobre la "Propuesta de Acuerdo Nacional por la Seguridad" , haga clic en el siguiente enlace: Apoya al Centro de Estudios del Turismo (CET) y contribuye a fortalecer el turismo sostenible en Costa Rica. Tu donación nos permite continuar con nuestras investigaciones, desarrollar estrategias innovadoras y promover el crecimiento responsable de esta industria vital para nuestra economía y medio ambiente. Cada contribución, grande o pequeña, marca una diferencia significativa. ¡Únete a nosotros y sé parte del cambio! Haz tu donación hoy a través de nuestro sitio web y ayúdanos a construir un futuro próspero y sostenible para todos.

En su reciente publicación, Jaime García explora cómo el turismo en América Latina puede ser más que una simple fuente de entretenimiento, convirtiéndose en un motor poderoso para el desarrollo social y económico de la región. A través del Índice de Desarrollo en Viajes y Turismo (TTDI) del Foro Económico Mundial, García destaca los desafíos y oportunidades que enfrenta América Latina, subrayando la importancia de un enfoque sostenible que beneficie tanto a visitantes como a las comunidades locales. Desde el Centro de Estudios del Turismo , compartimos la visión de Jaime García sobre el papel fundamental del turismo en el desarrollo de América Latina. Creemos firmemente en la necesidad de adoptar políticas que promuevan prácticas turísticas sostenibles y responsables, asegurando que el turismo contribuya al bienestar de las comunidades anfitrionas y a la conservación de los recursos naturales. El CET está comprometido en investigar y desarrollar estrategias que impulsen el crecimiento sostenible del turismo en Costa Rica y en la región, alineándose con los principios expuestos en el TTDI. Para leer el artículo completo de Jaime García, visita el siguiente enlace: Más Allá del Viaje: Cómo el Turismo Puede Impulsar la Inclusión y la Prosperidad en América Latina.

The article "Back to Basics: The Future of Tourism in Costa Rica" is a publication by Hans Pfister, president of CANAECO. In this official communication, Hans shares his perspective and recommendations on how Costa Rica can maintain and strengthen the foundations of its tourism success, emphasizing the importance of sustainability, security, and social well-being. Hans's vision, based on his extensive experience in the industry, provides valuable guidance for the continued development of tourism in the country. Amid so many challenges, what’s next for tourism in Costa Rica? As Costa Rica enters its first regular low season after the post-pandemic phenomenon, discussions on the next steps in terms of marketing, promotional efforts, and innovative distribution strategies have intensified. Some of the topics discussed include: Shifting the message from sustainable tourism to regenerative tourism. Exploring new markets to diversify. Applying artificial intelligence elements in promotional efforts. Leveraging the "wellness wave" and other similar trends. While these topics are interesting and worth analyzing, Hans Pfister, president of CANAECO, recommends not overcomplicating current efforts with sophisticated trends, but rather returning to the basics that made Costa Rica successful in tourism. The Foundations of Costa Rica's Tourism Success Accessible and Pristine Nature: The creation of National Parks, access to wildlife observation, and forest conservation and restoration have been exemplary. This effort has been led by pioneers like Álvaro Ugalde and Mario Boza and continued by many others. Safety: Although no place is 100% safe, Costa Rica has maintained a safe environment for living and vacationing, provided necessary precautions and common sense are applied. Democratic Tourism Model: Costa Rica is envied for its tourism model, which does not focus on all-inclusive resorts but on visiting multiple destinations, staying in various hotels, eating at different restaurants, and hiring local guides. This ensures that tourism dollars stay in the country and are widely distributed. Peace: Known for resolving disputes peacefully, Costa Rica is valued for its civilized exchange of positions and opinions without insults. People and Culture: The warmth and friendliness of the Costa Ricans, along with their "Pura Vida" lifestyle, are frequently mentioned by visitors as highlights of their experience in the country. Challenges and Recommendations Pfister identifies several areas that need attention to maintain and strengthen these foundations: Protection of Natural Resources: It is crucial to avoid harmful practices such as oil drilling and shrimp trawling, as well as to combat illegal logging. Costa Rica has been a success in reforestation, and it is vital to continue this legacy. Safety and Well-being: Strengthening the police force and judicial system is essential to address the increase in crime and ensure a safe environment for everyone. Sustainable Tourism Model: Properly regulating and taxing short-term rentals is necessary to prevent the destruction of tourist destinations. Reputation as a Peaceful Nation: Maintaining mutual respect and building bridges is fundamental to preserving Costa Rica's peaceful reputation. Caring for People: Investing in the education and well-being of younger generations is crucial for the country's future. Marketing Strategy and Future of Tourism The marketing strategy should focus on improving the product and visitor experience. According to Pfister, the success of tourism depends on decisions made in various ministries, not just the Ministry of Tourism. Collaboration between Security, Justice, Infrastructure, Education, Environment, and the Presidency is crucial to building and protecting the foundations of tourism success. Comment from CET From the Center for Tourism Studies (CET), we strongly support Hans Pfister's recommendations. Sustainability and social well-being are fundamental pillars for the development of tourism in Costa Rica. Our research highlights the importance of protecting natural resources, improving infrastructure, and ensuring that tourism benefits the entire community. By returning to the basics and working together, we can ensure that Costa Rica remains a world-class tourist destination, promoting "Pura Vida" in every aspect of our lives and in the experience of every visitor. For more details on our initiatives and to stay updated on the latest developments in Costa Rica’s tourism sector, visit the CET website. References: Pfister, H. (2024). Back to Basics: The Future of Tourism in Costa Rica.

Micro, small, and medium-sized enterprises (MSMEs) constitute about 90% of the tourism sector in Costa Rica. These businesses often face challenges due to limited access to critical information and resources needed to enhance their services and market their offerings effectively. The Center for Tourism Studies (CET) aims to address this issue by providing MSMEs with access to valuable tourism data and insights. The CET will offer information on the main factors influencing international tourism markets and how these factors change frequently. This data is vital for the private sector to remain competitive. Additionally, the CET will assist MSMEs by developing and disseminating training materials to elevate their capabilities. Through strategic alliances and the provision of relevant information, the CET aims to support the professionalization of all facets of tourism in Costa Rica. This will ultimately raise the quality of the country's tourism products and services, benefiting MSMEs and the broader tourism industry. The CET's efforts will also focus on the organization of tourism activities in rural and coastal communities, which often face complex and challenging circumstances. By developing strategies and training programs, the CET will help these communities maximize the success of their tourism initiatives. Moreover, the CET will serve as a valuable resource for various stakeholders, including large tourism companies, government entities, and educational institutions. By facilitating access to reliable and up-to-date information, the CET will enhance the overall competitiveness and sustainability of the tourism sector in Costa Rica. In conclusion, the CET's support for MSMEs will not only improve the quality of services and marketing efforts but also contribute to the sustainable growth of the tourism industry in Costa Rica. Through its comprehensive approach, the CET will ensure that tourism remains a vital and strategic economic activity for the nation.